The Information Marketing Association (IMA) is the premier trade association for the rapidly growing information marketing industry. It was created by Glazer-Kennedy(GKIC). Bill Glazer currently serves as the Chairman and Dan Kennedy, Chairman Emeritus.
The IMA website defines the association’s mission as:
“To provide a trade association for the growing Information Marketing industry that not only brings credibility to the trade but also serves as a community for info marketers to continue their education, share their expertise and grow their businesses.”