*The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.
Who is Dan Kennedy?
Dan Kennedy is one of the most well-known and respected copywriters of all time but not everyone knows the names of those who create the magic that powers successful marketing campaigns. Below is borrowed from the American Writers and Artists website:
A brief, further introduction to Mr. Kennedy…from AWAI
CONSULTANT/COPYWRITER. Mr. Kennedy has been in advertising his entire life, self-taught, his businesses and reputation built from scratch. He currently commands $18,800.00 for private consulting days, $2,000.00 per hour for tele-consulting, and from $25,000.00 to $150,000.00 and up plus royalties for copywriting projects. He has extensive experience with print, direct-mail, TV infomercials and online media.
SPEAKER. In more than 25 years as a professional speaker, he has delivered over 1,500 compensated presentations for corporate and association clients as well as audiences of his own making. For 9 consecutive years, he appeared in 25 to 27 cities a year on the largest public seminar tour, drawing audiences of 10,000 to 35,000. He has shared the platform with three former U.S. Presidents, Margaret Thatcher, Gen. Colin Powell, and other world leaders and political figures; legendary entrepreneurs including Donald Trump, Ivanka Trump, Gene Simmons (KISS), Jim McCann (CEO – 1-800 Flowers), Debbi Fields (Mrs. Fields Cookies); sports personalities including George Forman, Olympian Mary Lou Retton, NFL quarterbacks Peyton Manning and Joe Montana; Hollywood celebrities including Mary Tyler Moore and Bill Cosby; top business speakers Zig Ziglar, Brian Tracy, Jim Rohn, Tony Robbins; and advertising, marketing and internet marketing experts including Gary Halbert, Jay Abraham, Joe Sugarman, Terry Jones (founder, Travelocity), Corey Rudl, Yanik Silver. Dan has specialized in development and delivery of multi-day, intensive, specialized trainings commanding per-person participation fees of up to $25,000.00.
PUBLISHING / INFORMATION MARKETING. He began his mail-order/info-marketing adventures famously with “the cat who licked stamps” and no other assets. Over 30 years, he has made millions as an independent publisher, and launched thousands of people in this field. For 5 years, he owned the largest publishing/seminar company serving the chiropractic and dental professions, with its seminars held in every U.S. state but four, and every major city in Canada, and attended by more than 10,000 doctors. His most successful newsletter, THE NO B.S. MARKETING LETTER, is the largest paid subscription marketing newsletter, and the centerpiece of a membership organization with over 25,000 members, 140 local chapters meeting regularly, and two annual conventions each attended by 1,000+, and a offline+online publishing program reaching over 250,000 readers every month. He has created some of the most successful business info-products ever, including his own MAGNETIC MARKETING SYSTEM, now topping over $65-million in sales worldwide. His private clients in info-marketing, in total, generate over $300-million annually – most having begun as “kitchen table info-preneurs” under his guidance.
AUTHOR. Mr. Kennedy has 13 books published and available in bookstores, with #14 – #17 set for release in 2010. His books have repeatedly appeared on amazon.com bestseller lists, the BusinessWeek Magazine Bestselling Books List, an Inc. Magazine Best Business Books List, and been praised in Inc., Forbes, Success and USA Today. His first book (about copywriting), THE ULTIMATE SALES LETTER, was first published in 1991, and has never been out-of-print.
