What is an Information Marketer, anyway?
I know the first time I heard anyone use the term, “information marketer”, the image that popped into my mind was that of one of those young boys waving a newspaper and yelling “Extra! Extra! Read all about it!”
But that is not at all what we mean by information marketer today. In fact, you just might be surprised to find that you fall somewhere within this industry yourself.
Do you promote or sell any sort of training, how-to information or opportunity through the use of books, manuals, audio/video programs, newsletters, courses, online courses, seminars, conferences, speaking engagements, coaching, membership programs or something related?
It’s hard to define information marketing because we have to cast such a wide net to cover it all.
Get A Free Assessment of Your Marketing Materials
Nothing is more important to your business than good copy. You need it for:
- Lead generation
- Acquisition of new customers
- Solo offers
- Catalog copy
- Selling events
- Selling coaching programs
- Content
Robert Skrob, President of the Information Marketing Association, recently wrote:
“What’s the most important component of an info-marketing business? Products? Seminars? Newsletters? Coaching Programs?
None of these things.
The most important part of any Info-Marketing business is your copywriting. Copy to sell products, copy to build coaching programs, copy to fill seminars and every month you need copy to establish the value of the products and services you provide your continuity members.”
Info-marketers know that they live or die based on the quality of their copy. But, today, the same could be said of pretty much anyone in the business of selling anything. Do you have a website? Send direct mail offers? Are you building a mailing list? Do follow-up marketing?
The success of your business is a direct result of the effectiveness of your marketing. And what makes or breaks your marketing efforts is the quality of your copywriting.
Why not put the Copy Rules team to work on your next project? Or take advantage of our special offer to do an assessment of your marketing materials — absolutely free!
Contact Us NOW!
*The Dan Kennedy Copywriter for Info-Marketers Certification is awarded to professional copywriters who have successfully completed a course of study of preparation for such copywriting.
